Star Cruises

Star Cruises, together with its jointly controlled entity, Norwegian Cruise Line (NCL), is the third largest cruise operator in the world with a combined fleet of 16 ships cruising to over 200 destinations in the world, offering close to 30,000 lower berths while NCL is presently building a new third generation Freestyle Cruising project known as F3, for delivery in 2010.

Star Cruises, the leading cruise line in Asia-Pacific, operates 5 vessels which include SuperStar Virgo, SuperStar Aquarius, SuperStar Libra, Star Pisces and MegaStar Aries, offering various cruise itineraries in the Asia Pacific region.

Norwegian Cruise Line, the Youngest Fleet on the Planet, operates a fleet of 11 ships - Norwegian Gem, Norwegian Jewel, Norwegian Pearl, Norwegian Sun, Norwegian Dawn, Norwegian Star, Norwegian Spirit, Norwegian Majesty, Norwegian Jade, Norwegian Sky and Pride of America, calling destinations in North and South America, Hawaii, Caribbean, Alaska, Europe, Mediterranean and Bermuda.

The World-Class Brand
Since its inception in 1993, Star Cruises has achieved global recognition, being the leading cruise line in Asia-Pacific and one of the three largest in the world.
Star Cruises has played the leading role in shaping the cruise industry in Asia-Pacific by offering new and luxurious megaships and exciting itineraries. The company also made important investments in marketing, operations, information technology, reservations systems, safety and infrastructure.

Star Cruises made it to the Top 50 Asian Brands in 1999 and is the second leading brand that has the “Greatest Upward Movement Potential”. It achieved the top brand name in the leisure category for “Top 50 Asian Brands League”. (Source: Top Asian Brands, Asian Brand News, March 1999) The company has also been presented the "Best Cruise Operator in Asia-Pacific” award by the TTG Travel Awards for ten times and with this, Star Cruises was honorably inducted into TTG Travel Awards Hall of Fame in 2008.

New and enhanced products and services provided by Star Cruises have set new standards of cruising in Asia-Pacific. Ships like SuperStar Virgo now represent the best and most exciting vacation experience option to both the Asian holiday maker and experienced cruiser from America, Europe and Australia.

Star Cruises is also committed to developing the growing meetings and incentive segment of the cruise MICE market in Asia-Pacific. The fleet is able to cater to meeting and incentive groups of various sizes with their world-class food and beverage, entertainment and recreation facilities.
Fly Cruise programmes have been intensified to capture the medium to long haul markets, and provide wider marketing opportunities. Currently, Star Cruises is developing its fly cruise hubs located in Singapore and Hong Kong.

Star Cruises' award-winning product is noted for its excellent service standards and the highest crew-to-passenger ratio (1:2) of any major cruise line, reflecting the high standards of the hospitality industry in Asia-Pacific.

Headquartered in Hong Kong, Star Cruises is represented in more than 20 locations worldwide with offices and representatives in Australia, China, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Sweden, Taiwan, Thailand, United Arab Emirates, United Kingdom and the United States of America.

Safety, Training and Security
The safety, health and well-being of cruise passengers are Star Cruises’ top priorities. Star Cruises is one of the first cruise lines to be certified for the ISM (International Safety Management) Code in 1998 as directed by the IMO (International Maritime Organisation).
Star Cruises has a young and modern fleet equipped with the latest in navigational control and fire systems and has implemented extensive safety features such as “Hi-Fog” even in the engine rooms which are not required by IMO (International Maritime Organisation) regulation until 2005.

In training her officers, Star Cruises has built its own ship training simulator located within the Star Cruises Terminal, Port Klang complex. Completed in 1998, the Star Cruises Ship Simulator Centre (SCSS) is the only one of its kind in the world owned by a shipping company. The operation of the Centre is a joint-business agreement between Star Cruises and FORCE Technology-DMI (formerly known as Danish Maritime Institute).

Star Cruises also created history by becoming the first shipping company ever to be accredited by the Panama Maritime Authority to carry out the STCW-95 (Seafarer’s Training, Certification and Watchkeeping Code) without involvement by other external training institute. The STCW-95 training programmes are conducted on board Star Cruises’ vessels and is fully endorsed by the International Maritime Organisation (IMO) and used to train captains, officers and crew.
The company has also scored a first with one of its ships SuperStar Aries (which has since been sold) being the first passenger ship in the world to obtain an International Ship Security Certificate under the International Ship and Port Facility Security or ISPS Code. All ships in the Star Cruises fleet have now obtained the International Ship Security Certificates.

In addition, the Star Cruises Terminal in Port Klang and the Jetty Terminal on Langkawi Island, Malaysia have been awarded Statements of Compliance under the ISPS Code.
The Code which came into mandatory effect in July 2004 sets out a framework involving cooperation between contracting governments, government agencies, local authorities as well as members of the shipping and port fraternity to detect and assess security threats and to take preventive measures.